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February 2011 St. John Fall 2011 Collection Statement

February 2011 St. John Fall 2011 Collection Statement

IRVINE, CA, February 9, 2011 – St. John’ s Fall 2011 Collection can be described simply as "timeless” and "effortless” Pairing luxury fabrics with contemporary silhouettes, Creative Director George Sharp has updated St. John classics while paying homage to the brand’s American sportswear past. From dresses that epitomize effortless fashion to evening separates with a decidedly sportswear twist, Sharp has created a timeless wardrobe for all occasions – ideal for the modern, sophisticated St. John woman.

For the first time, St. John will feature key looks from the collection during a presentation at the beginning of New York Fashion Week.

Fall 2011 key looks:

• Camel mélange double-face cashmere coat. Latte satin long sleeve blouse with necktie detail. Light grey mélange flannel wide leg pant with buckle detail.• Camel milano knit long sleeve dress. Frosted walnut fox fur collar with satin bow tie detail.• Caviar milano knit asymmetric bodice draped dress.
• Caviar tweed knit coat with fringe trim. Bright white satin cowl neck sleeveless tunic top. Caviar crepe marocain wide leg pant.
• Granite knit v-neck long sleeve sweater. Caviar multi sequin gown skirt. Saddle leather skinny belt.
• Burgundy satin one-shoulder gown with side slit, knotted shoulder and waterfall detail.

ABOUT ST. JOHN:
St. John, one of the premier names in American fashion, was founded in 1962 by Robert and Marie Gray. Renowned for its innovative knits, St. John has evolved from a small family operation to the global luxury brand known today. The company, headquartered in Irvine, California, now employs approximately 3,000 people and operates dozens of offices and manufacturing facilities worldwide. Its six distinct fashion collections are sold by top specialty stores in 26 countries and 27 company-owned retail boutiques. St. John is today as it has always been, a carefully managed company, maintaining consistency of product through the administration of all stages throughout the design and manufacturing process. For more information on St. John, visit the company’s website at www.sjk.com.

For press inquiries please contact:
publicrelations@sjk.com

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