JUNE 2010
St. John Launches Fall 2010 Advertising Campaign
KAREN ELSON RETURNS TO ST. JOHN FOR NEW FALL 2010 PRINT ADVERTISING CAMPAIGN
IRVINE, CA June 28, 2010 – Global luxury apparel label St. John launches its new Fall 2010 print advertising campaign featuring, for the second season in a row, British model Karen Elson and shot by esteemed photographer Greg Kadel.
"We are thrilled to have Karen, once again, representing the St. John brand,” said Chief Executive Officer Glenn McMahon. "Her elegance and modernity resonates perfectly with the sophisticated, ever-evolving St. John woman.”
The Fall campaign, shot in New York, continues with the aesthetic of the brand evolution shown in the St. John Spring ads. Creative Director and Executive Vice President of Design George Sharp focused on modern silhouettes combining signature St. John knits and luxurious fabrics in crepes and double-satin. Sharp collaborated with photographer Greg Kadel to create a backdrop that would both accentuate the warm colors of the collection and capture Elson’s effortless beauty. The campaign will launch in the fall issues of Vanity Fair, Vogue, Harper’s Bazaar and the New York Times.
The fresh, ageless aesthetic is a continuation of St. John’s repositioning in the designer category beyond ready to wear and aims to resonate with the modern, elegant and international woman. The newest Karen Elson campaign sends a strong message that St. John is a classic brand which continues to evolve and inspire in the current global marketplace.
ABOUT ST JOHN:
St. John, one of the premier names in American fashion, was founded in 1962 by Robert and Marie Gray. Renowned for its innovative knits, St. John has evolved from a small family operation to the global luxury brand known today. The company, headquartered in Irvine, California, now employs approximately 3,000 people and operates dozens of offices and manufacturing facilities worldwide. Its six distinct fashion collections are sold by top specialty stores in 26 countries and 27 company-owned retail boutiques. St. John is today as it has always been, a carefully managed company, maintaining consistency of product through the administration of all stages throughout the design and manufacturing process. For more information on St. John, visit the company’s website at www.sjk.com.
CONTACT: HL Group – Hillary Prim
hprim@hlgrp.com
212.529.5533
FAQ's
1) Can you tell me more about George Sharp?
George Sharp is Executive Vice President of Design, Creative Director. As the creative force behind St. John, Sharp has given the brand a fresh perspective while maintaining its strong heritage. He has evolved the quintessential elegance of St. John while introducing new silhouettes and sophisticated new color palettes. Prior to St. John, George Sharp designed for several American and European luxury brands.
2) Are Marie Gray and Kelly Gray still involved with St John?
Marie Gray, half of the husband and wife team that founded St. John in 1962, sits on the Board of Directors as Vice Chairman and Founding Designer and continues to represent the collection when she makes personal appearances, nationwide, on behalf of the brand. Marie Gray and her daughter Kelly Gray serve as Consultants for St. John.
4) What is the quintessential style of St John?
St. John exudes refined, elegant American style with timeless, versatile fashion of the utmost quality and fit. St. John makes a woman feel beautiful, feminine and confident with collections that transcend time offering women the discerning elements of an investment wardrobe.
5) How would you describe the Spring 2010 Collection?
St. John’s Spring 2010 Collection is chic and sophisticated, offering refined fit and contemporary elegance. Luxurious fabrications such as tweeds and jacquards paired with creative prints are incorporated into sleek, modern silhouettes. A variety of pant and skirt suits offer perfect versatility for every occasion. In addition to a classic color palette of Caviar, white, vanilla, and mocha, the Spring Collection is infused with fresh colors like Key Lime, Orchid, Poppy and Mahogany. Each color story offers a beautiful combination of prints like plaids, florals, and abstract patterns that can be paired for an individualized look. Combining matte and shine is a timeless theme. Whether woven into the fabric, printed on to the design or applied as an embellishment, a touch of shine adds excitement to any look.