June 2008
St. John Announces Relaunch of Signature Fragrance
St. John Announces Relaunch of Signature Fragrance
IRVINE, Calif., June 2008 -- Luxury apparel label St. John announced today the relaunch of the company’s signature fragrance, a scent countless women have grown to love. Created by co-founder Marie Gray together with Geneva-based fragrance house Firmenich, the feminine scent will please both existing followers and new fragrance enthusiasts alike.
The scent, indistinguishable from the beloved original, first reveals notes of tangerine that flawlessly blend the delicate impression of marigold and freesia. The fragrance evolves with the intoxicating notes of white rose, night blooming jasmine and apricot. Finally, the base notes emerge, exuding a rich warmth combining sandalwood, vanilla and amber.
Available in both 1.7-ounce and 3.4-ounce sizes, the new bottle is a modern update of the original packaging, and features an exclusive detachable St. John charm that can be worn separately. "After countless requests from our customers, we felt that it was a natural step to relaunch the St. John fragrance,” commented St. John CEO Glenn McMahon. "We are looking forward to giving the customer what she has requested, as well as expanding our offerings to include body care products and additional fragrances."
The eau de parfum debuted in St. John boutiques in May 2008. On June 27th, the fragrance will launch at Nordstrom stores nationwide. St. John will be the featured fragrance during Nordstrom’s Anniversary Sale in July and will be available in-store, online, and in Nordstrom’s Anniversary Catalog. "Nordstrom has had a long-term relationship with St. John ready-to-wear, so we are excited to have the opportunity to partner with them on this exclusive fragrance launch,” said Debbi Hartley-Triesch, Nordstrom National Beauty Director. "We work hard to showcase the very best products available worldwide to offer our customers a diverse choice in beauty. Similar to ready-to-wear, the fragrance remains true to the brand; it's elegant, luxurious and beautifully designed.”
ABOUT ST JOHN:
St. John, one of the premier names in American fashion, was founded in 1962 by Robert and Marie Gray. Renowned for its innovative knits, St. John has evolved from a small family operation to the global luxury brand known today. The company, headquartered in Irvine, California, now employs approximately 4,000 people and operates dozens of offices and manufacturing facilities worldwide. Its six distinct fashion collections are sold by top specialty stores in 26 countries and 28 company-owned retail boutiques. St. John is today as it has always been, a carefully managed company, maintaining consistency of product through the administration of all stages throughout the design and manufacturing process. For more information on St. John, visit the company’s website at www.stjohnknits.com.
June 2008
St. John Announces Fall Advertising Campaign Shot by Mark Seliger
St. John Announces Fall Advertising Campaign Shot By Mark Seliger
IRVINE, Calif., June, 2008 --Luxury apparel company St. John announced today the direction for its fall 2008 advertising campaign. As part of a larger re-branding initiative, recently appointed CEO Glenn McMahon brought St. John’s advertising department back in-house, as it had been in years past.
Shot by renowned photographer Mark Seliger, over the course of two days in New York City, Seliger’s images are cinematic and reflect the mood of cities including Paris, London and Tokyo. "We have been fans of Mark’s work over the years, we love his composition and his energy,” said McMahon. "When our creative team met with Mark for the first time there was an instant connection. We are happy to have the opportunity to participate in such a unique, creative and collaborative effort."
The fall campaign signals a return to the exploration and the sense of adventure that has been ingrained into St. John’s history. "We wanted to refocus the effort on building the brand image. In the fall campaign, the clothing is the star in the beautifully crafted photographic compositions," said McMahon.
St. John’s fall 2008 advertising campaign launches in Vanity Fair’s August 2008 issue, on newsstands this July. Following the initial launch, the campaign will appear in W, T: The New York Times Style Magazine and Departures.
ABOUT ST JOHN:
St. John, one of the premier names in American fashion, was founded in 1962 by Robert and Marie Gray. Renowned for its innovative knits, St. John has evolved from a small family operation to the global luxury brand known today. The company, headquartered in Irvine, California, now employs approximately 4,000 people and operates dozens of offices and manufacturing facilities worldwide. Its six distinct fashion collections are sold by top specialty stores in 26 countries and 28 company-owned retail boutiques. St. John is today as it has always been, a carefully managed company, maintaining consistency of product through the administration of all stages throughout the design and manufacturing process. For more information on St. John, visit the company’s website at www.stjohnknits.com.
August 2008
St. John Announces New Boutique Design Concept
St. John Announces Plans To Renovate Existing Fleet Of St. John Boutiques In The U.S. Irvine, CA, August 20, 2008 – Luxury apparel label St. John announced today that the new boutique design concept, designed by Randall A. Ridless LLC, Interior Design, will launch in the United States, September 2008 at the St. John boutique in the Bal Harbour Shops, followed by the Houston Galleria boutique. Beginning January 2009, St. John will renovate its flagship boutiques in South Coast Plaza, Beverly Hills, New York City.
"We are extremely excited about our partnership with Randy to develop the new boutique concept as part of the overall brand reposition strategy. The new store design is fresh and modern, and provides an updated platform for St. John,” said Glenn McMahon, St. John CEO. "Randy has a great eye, and he understands luxury. The store is warm and inviting, and we are particularly fond of the residential elements he incorporated into the design.”
The color palette is dubbed "St. John platinum” and the stores will feature Cerused oak, Tundra Gray marble, an exclusive crystal chandelier designed by Boyd Lighting, Venetian plaster, stamped crocodile embossed fixtures and burnished bronze metal fixtures. The newly refurbished boutiques will feature designated areas to house non-apparel merchandise – featuring shoes, handbags, eyewear and fragrance. "The stores have a modern quality that epitomizes the brand’s California heritage that will translate well to any location,” states McMahon.
St. John will also debut the design concept inside two of the world’s largest flagship retail locations: Harrod’s of London, reopening December 2008 and Saks Fifth Avenue New York, reopening March 2009 with a 5,000 square-foot shop-in-shop. Additional 2009 locations are planned for Washington, DC, Bellevue, Washington, San Francisco, California, Chicago, Illinois, and McLean, Virginia. Plans include renovations in St. John boutiques worldwide in Tokyo, Hong Kong, Seoul, Shanghai, and Beijing beginning in 2009.
September 2008
St. John Launches New Label SoCa
Irvine, CA, September 25, 2008 – Luxury apparel label St. John announced today the launch of a new label under the brand moniker SoCa. The new collection will debut in stores for Resort 2008 / 2009. St. John will open a first of its kind flagship store dedicated to the new collection in South Coast Plaza, Costa Mesa, California in November 2008.
"SoCa was inspired by the California lifestyle that has been the home to St. John for over 45 years,” said Glenn McMahon, St. John CEO. "The label is an organic evolution of the brand and celebrates St. John hallmarks - quality and fit. SoCa is about beautiful colors and luxurious fabrics. The concept was developed to fill a void in the market left by the declining ‘bridge department’ stated McMahon.
"SoCa is designed for a more casual lifestyle that we feel has tremendous global appeal. We have been encouraged by the enthusiastic response we have received from our retail partners both in the U.S. and around the world,” stated George Sharp, Executive Vice President of Design.
The collection is comprised of approximately 45 styles, predominantly woven and includes about one-third knitwear. The new collection will be available at 125 doors, including Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdales beginning this Resort. SoCa will be housed on the designer floor adjacent to Tory Burch and M Missoni.